smoking to be thin

According to Dr. Mark Connor, girls argon twice as in all likelihood as boys to puff away. (http://www.esrcsocietytoday.ac.uk) So a question arises, why? The answer is in truth complex, but one of the of import reasons is that stooge advertisers commonly prey on8 young womens culture-taught fixation with weight. some ways in the past 30-odd years croupe advertisers move over very(prenominal) success goody managed to portray the myth that backsides argon a fibrous weight-watching tool. In doing this, they have secured a totally new market for their goods. How did cigarette advertisers achieve this? Firstly they promoted in many ways the perception that thinness is vital. After this they chose label for cigarettes that subliminally portrayed the thought process that these cigarettes were to be equated with shortenness. They also apply very slim models and chose guileful phrases to link their cigarettes with thinness. Furthermore the advertisers employ pseudo-scientif ic studies to support the Idea that smoke manages weight. The first cigarette brands accommodate toward women were launched in 1967. These ads and certainly the huge majority of womens brands since have all used very feminine, petite words in their names, such as, Thin, Slim, Ultrathin, or Superslim.

The models in these ads were very thin and in the following years the percent of adolescent girls smoking well-nigh doubled to 6.2%.(US NHIS data) another(prenominal) cigarettes slogan was for a hanker time, To keep a slender figure, no one back deny . . . pretend for a Lucky instead of a sweet. Today an adve rtizement like this one would cause wound b! ut the attention can still show thin models and phrases alluring to thinness. For example, this tagline is from the American Tobacco Company and is an advertising slogan for a thin-style cigarette; Cigarettes are like girls. The best ones are thin and rich. Another is from a Capri cigarette ad featuring an benignant young woman. It states, The slimmest slim in town. Jean Kilbourne, PhD, says that, This...If you want to encounter a full essay, order it on our website: BestEssayCheap.com

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