Simply Together Review Essay Example

Simply Together Review Paper Essay on Simply Together Nisi Dominus. Vivaldi. Following the heroine of the novel Just together, listen to the music of eternal rebirth. And after putting Albinoni Adagio and sink into thought: your own or someone elses I can not tell And I remember the book that has closed only at night heavy, but fits comfortably in the hand white volume of the novel Anna Gavalda.. . Beautiful in its simplicity, the story of lonely people who, like snails, hiding behind the thin walls of their shells long-awaited book I received as a gift on March 8, but opened it a little later when finished small miracle Patrick Modiano . Extremely easy was the transition from the world of one work to another world the same in Paris, the same loneliness, the same cold and hope for tenderness We will write a custom essay sample on Simply Together Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Simply Together Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Simply Together Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The book Modiano -. Sad from the first page to the last, but cherishes the fragile a ray of light that breaks through the autumn mist in Paris in the final lines. It is they the best in the whole book: after the failed call death, the heroine is placed, due to lack of space in the hospital, the ward with babies in incubators. Among these is the newly born, saved someones love. She hears the sound of water, and the sound itself a return to the top, to a clean sheet of life In the novel Anna Gavalda main note -. The same desire to live. Without pathos, and art of throwing gestures. Because the name of his beautiful and true. On the pages of just together you can see yourself. You can laugh, smile, sad. Going over in his memory little steps and not very confident. Selected, followed by the characters of snail houses and celebrate something new Details, descriptions, music -. They filled book. Similarly, leaf through the pages of art albums, historical chronicles and memoirs, and look at art through the eyes of the characters one by one, and their own. It includes the same music as the characters and imbued with the mood of the novel And then you dream to be in the garden, similar to Paulette garden, or enjoy the culinary creations of Frank, to see a play Phil and scroll with Camilla its notebooks. with sketches. Well, after after you take a pen and start writing itself sketches, sketches, sketches, portraits, landscapes -. Anything Or to meet someone with whom you can be together. just together. Terms Only you make up, and in your power to make them transparent and flexible as drawn on the sheet line that is ready to come to life and tell a long and simple in essence the story. P.S. According to the book by Anna Gavalda shot the same film with Audrey Otoo and Guillaume Canet one of the best adaptations of the books recently. Precisely tuned transmission, thoughts, storylines and characters characters. The French know how to shoot, so that a second will not doubt: this film is about people just like you. Or, much better.

Contrasts between Douglass and Chopin essays

Contrasts between Douglass and Chopin essays Douglass and Chopin, both well respected figures of literature, have different styles of diction and detail. Edna often felt dragged down by religion, and as time goes by she learns to express her disregard of the traditional duty of the clergy. The traditional set-up of the church in those times, was only for show, and there was a lack of depth in a persons service. Edna fell into this trap but she learned, as time went by, that there was something else to yearn for, and after this did she proceed. In the beginning Edna was quick to defend her status in the church with defenses such as I was a little unthinking child in those days, just following a misleading impulse without question (VII). Madame Ratignolle had asked her if she was still running from prayer and Edna quickly responded and defended her service to make sure her service in the church was well respected. Edna needed that security and that blanket of protection in order to feel wanted and cared for by something of importance. As time goes by, however, Edna loses this resolve, this passion for religion and it soon becomes a nuisance for her. A feeling of oppression and drowsiness overcame Edna during the service. Her head began to ache, and the lights on the alter swayed before her eyes (XIII). This new feeling towards religion has freed Edna of the dull monotony that church oppressed people with. The average church bores the person into obedience, but they have left no torch of light inside a persons heart, no burning desire to search out their God through sincere prayer. Edna has awakened to realize the pointless duty of attending church and has come to realize her spirituality through other methods, those of God, not those created by the hands of man. Searching out the ways of nature brings about several questions about the supernatural and things not understood by man. When a person opens up their mind to...

Goal Setting Assignment Example | Topics and Well Written Essays - 250 words

Goal Setting - Assignment Example A community health promotion will help improve this situation if the program sets and adheres to its objectives, as this essay suggests (Diffley, J. & Parker). In order to eliminate inequalities in healthcare provision among Philadelphians, and reduce gap between rich and poor, the healthcare providers will ensure that they offer their health services, to all; including poor and rich, thus the economically challenged patients will have equal access to healthcare. The rich have had an advantage in accessing quality health in the area, increasing poor health among the economically challenged. Therefore, access to quality healthcare will cease to base on economic status of a person (Green & Tones, 2010). Secondly, the community healthcare promotion will ensure that all the people participate in health promotion and strive toward their own empowerment. Through community mobilization, the people will be encouraged to take control of their lives, by making the right decisions in life, as the more empowerment they have, the more power they have to make decisions influencing their health. Public participation in health promotion will be ensured by challenging Philadelphians to be responsible for themselves, and take personal steps to address their life problems and improve their living conditions (Ludovici-Connolly, 2010). The third goal of this health promotion is to bring various influential partners on board. Factors of health promotion are wide, thus one party cannot achieve the goals alone, but with collaboration with different companies, the public, civil society, and private companies. Proposal writing inviting various partners to come on board will help in development of stronger strategies, and funding to ensure quality health among all Philadelphians (Green & Tones, 2010). Different obstacles have existed among Philadelphians, in their way to quality health. This community health promotion

Analyzing a visual Argument Essay Example | Topics and Well Written Essays - 750 words

Analyzing a visual Argument - Essay Example ting units together with a refashioned bumper and front grille so as to adopt a similar rounder, smoother style, just like the one tailored for the Range Rover model of 2010. Discovery 4 also has got body-colored bumpers and wheel arches just like Discovery 3.Generally there are optional lamps that can run during the day even as LED lights are prominently featured in both rear and front lamp units. The interior of LR4 is also redesigned, in line with other new styles that have been introduced elsewhere in other LR ranges for 2010.Thus; there is an update of the instrument cluster having a redesigned analogue tachometer as well as speedometer gauges for enhanced clarity. Consequently, the fuel /analogue temperature gauges of the preceding model have as well as the information electronic display been substituted by a singular TFT screen able to display information in a variety of formats and modes. In addition, the interior has further been enhanced by a redesigned centre console that comprises of simplified and redesigned controls and switches. The LR4 has also got a new kind of seat design as well as a broader range of obtainable interior materials-even those that previously were a preserve of models of Range Rover. The main objective of redesigning the interior was so as to lift the car upmarket; having higher-specification models whose main target is the executive and luxury markets. Most of the changes made to this vehicle are mechanical. The land Rover Discovery4 has got 2 engines from Jaguar LR’s ‘Gen III’ range. This new version, therefore is characterised by 2 similar advanced turbochargers .This system offers superior output than the previous engine as well as reduces carbon dioxide emissions by about 10%.An enhanced version of the ZF 6 speed sequential/automatic gearbox is now fixed. It comprises of taller gearing so as to capitalize on new engine’s superior torque output as well as an up to date lock-up system to additionally reduce consumption

Diary Entry of a Diverse Student Essay Example | Topics and Well Written Essays - 500 words - 1

Diary Entry of a Diverse Student - Essay Example Hispanic parents make tremendous sacrifices for their children’s future. The student will also view me as approachable. This is because I will greet the students as they come to class. I will also be on time. This will give the student an impression of orderliness. In addition, I will require the class chairs be arranged in an informal way, for example, in circles. This will indicate an atmosphere that is informal (Goodman, 2001). The impression will be that the students will be required to participate frequently and actively. I represent a dominant group in the community. This will impact on my relationship with the student. The group I represent emphasizes and sets expectations that are high to each and every member. This will be translated to the students I teach. This will in turn affect the relationship between the students and I (Goodman, 2001). The self esteem and academic performance of the student will be highly enhanced. This is when I set high expectations for the whole class and hold the students to the set expectations. The expectations will be high but realistic. This means that the expectations will motivate the student to work hard and promote cooperation between the student and I. The student will also believe that he will succeed due to the high expectations associated with my group. This will also make the student relate to me in whatever he does. Moreover, I will communicate my attitudes and expectation to the student through speech and action. The student’s perceptions of my attitudes and expectations will affect his self concept and motivation (Goodman, 2001). The student is a kinesthetic learner. He learns efficiently through movement. I address and interact with him through hands on activities. I move around to ensure that he remains engaged. In addition, I have also posted academic materials in every area of the class. This will permit the student to move around, view, and respond to

Effect of Health Inequalities

Effect of Health Inequalities Grace Delavin What are the contemporary issues in health care and its impact on the national and international healthcare policy? What are the rationale or justification for policy intervention solution to address contemporary health issues in the international issues on education and training, tax benefits and payment to caregivers, respite care and financial support and provision of pension credits for caregiving? Abstract Disparities in ethnic and racial minority in connection to quality health care are prevalent but not extensive. This assessment brings in assessing an analysing the health care disparities and how it impact the health care policy in national and international level in addressing education and training, tax benefits and payments to caregivers, respite care, business regulations combining work and care giving and also financial support and provision credits for care giving. The findings bought about the major impact have on in achieving quality health care services to ethnic and minority people. Introduction The name for health inequalities indicate the population definite distinction in the existence of disease or illness, health issues, nature of health care assistance that prevails from different ethnic class. Inequalities show lack of ability within the health care scheme and thus reports for unneeded cost. There are lots of factors that accord to ethnic, socioeconomic inequalities, racial as well as lacking approach to health care, low aspect of care, community countenance such as difficulty and violence and also personal attitude. These circumstances are sometimes correlated with not well provided tribal and ethnic minority troops, individuals that experienced monetary difficulty, those people who are living in far flung areas or communities were in medical services is not accessible. And also individuals residing in rural and urban areas that experience health inequalities. Even though there are continuing endeavour to lessen health inequalities, tribal and ethnic minority troops inequalities in health still remained. Even when salary, access to care and insurance are accounted for, inequality continue. Poor performance on a scope health gauge such as life expectancy, infant’s death, pervasiveness of diseases or illnesses and insurance scope affirm inequalities between minority troop’s community and their white fellow. For instance, babies born by black mother are 1.5 to 3 times more prone to die than those born by mother of other ethnicities. Cancer is one of the major cause of deaths for more tribal and ethnic minority troops. African American men are more feasible to die from prostate cancer than whites and also Hispanic woman are more likely to die from cancer of the cervix. Indians, African Americans Alaska natives are more likely to have diabetes than whites. Life Probability and all total health for most Americans had improved for the recent years. Due to the improved target on the advances in medicines and medical technology as well as in the preventive aspects of illnesses. While most of the Americans now are living healthier and longer, still inequalities exist. For most number of tribal and ethnic minority troops attaining good health is hard to achieve because often it is associated with individual’s race, gender and economic status. Policy makers are answering to these issues through introduction of legislations with the aim of eradicating health inequalities. Disparities in Access to Healthcare Evaluate the impact the contemporary issue on national and international healthcare policy in your case study. Discuss and critically analyse the rationale or justifications for putting into place each of the below listed types of policy intervention solutions globally to address the contemporary health issues education and training tax benefits and payments to caregivers respite care business regulations combining work and care giving tax benefits and payments to caregivers There are many reasons for disparities in access to healthcare like: Lack of insurance coverage -Not having health coverage, patients are more inclined to delayed health care, more prone to go not having desired medical care, and more inclined to go not having the prescribed drug. Even if clinicians and policy makers are more familiar of tribal and ethnic minority troops inequalities in the kind of medical care, there is insufficient accord on mediation that should be attempted in reducing such disparities. The most common widely developed action by the Department of Health and Human Services (HHS) directed towards changing consumer attitude by supporting them to health professionals or doctors for their health screening or analysis. Also the private and public sectors that force to promote the cultural capability of health care providers, develop the ethnic and minority tribal troops’ equality of the health manpower and to gather and supervise data to be use in health services by the tribal and ethnic minority troops. These access are all sign ificant factors in eradicating tribal and minority inequalities in care importantly those who have scope in insurance. Lack of a regular source of care-Not having an extensive connection in the health care services patients have higher dilemma in achieving quality care. This obstacles in achieving of quality health care services may lead to unexpected health demand, patients may likely to die at an early age and may have a poor health condition. Approach to health care strikes to total mental, social and physical condition, avoidance of disability and diseases, early apprehension and treatment of health status, promote quality of life, avertable death and life expectancy. Lack of financial resources-This financial obstacle directly alter patient’s welfare. Not able to manage the essential remedy on rising rate of minority people may result in delaying or preceding the recommended medical regimen and are less expected to receive precautionary services or persistent care for chronic health conditions or problems. Legal barriers-Approach to health care by small earnings migrant minorities can be interfered by legal boundary to public insurance plans. These scope regulation harbor adverse disparities in accessing to quality health care services. And through the unbalanced access to health scopes threaten the well-being and health of migrants. Structural barriers-These encompasses the area to travel which cover poor access of transportation, the inefficiency in scheduling suitable appointments immediately or during the convenient hours I health care facilities . And the long waiting time spent in the clinic waiting room. These factors affects patient’s strength and eagerness in obtaining the necessary care. Scarcity of providers-People living in rural areas and society with huge concern of minority populace is having problem in accessing to health care services. This issue can be bound due to the lack of medical care specialists and other needed diagnostic facilities. There is possible solution to this problem by altering the health education scheme so more physicians can be train to choose rural practice. Linguistic barriers-Differences in language impede approach to health care for minorities that are not efficient and proficient in English. Healthcare system and providers should to be culturally and linguistically capable when giving medical services. Enhanced understanding to the health system, belief and developmental needs of the patients is enforced clearly in order to provide reasonable approach to medical care for distinct populace. Such plan must allow that the health care provider and the tribal patients must bring their individual owned learning languages pattern and culture to their healthcare providers. Health literacy Narrowed patients literacy is an obstacle to medical treatment or diagnosis. Patient should know the approach of risk and the possibility in order to make a good decision or choices the treatment and with that to act as a genuine partners in the patient –doctor relationship. Interference of physician and patient may lead in helping to improve health care quality for large populace of patients with has low literacy rate or skills. This issue in health literacy are more obvious than in white people because of educational and socioeconomic factors. Lack of diversity in the health care workforce-A big reason for inequality in a workforce for accessing quality care are the cultural distinctions especially between white health providers and minority clients or patients. There are factors in determining greater access to diversity in the workforce such as accelerating cultural proficiency and expanding approach to a great health services. In doing it more effectively, health care promoters or providers should have a solid understanding why and how distinct system of beliefs, biases in culture, family structure, ethnic origin and other factors that influence the manner why people struggle illness, observe medical recommendation and react to treatment. There are ample deposition in New Zealand of compelling disparities in health among ethnic groups, socioeconomic groups and other people residing in distinct regions. According to surveys the populace apt to disparities and circumstances as Pacific, Maori, low income workers who had adversity in achieving health services in times of hours of work, elderly, migrants, rural and those with difficulty or poor in English language skills. The health setup itself afford to health disparities. In New Zealand, tribal integrity is a significant scope of medical disparities. Pacific people and Maori struggle low life expectancy rate and adverse medical circumstances across morbidity and mortality index compared to Europeans. And also socioeconomic deprivation such as education, housing, income and employment. Disparities in Maori and non-Maori are fascinating in equities in health. The Health status and socioeconomic stands identified three types of distinct tribal disparities. These are the gap, result of the gap and inclination of the gap. The government is committed in attaining quality of health care services in New Zealand and reducing or eliminating health disparities between groups of population. The Health Ministry have structures action for implementation and developing extensive strategies namely medical and disability backing benefit, economic and social purpose of health such as environmental, behavioural and other material resources. The effect of reaction of ill health on socioeconomic situation and the economic and social eliminating in health. In comparison with the disparities in international level for example Inequalities in health among European countries is increasing. It is fair increasing that universal approach to medical care is important in creating a balance distribution of medical care. Further action needs in directing the motivation of health-developing the working and living circumstances and policies in supporting clear behaviours in health. Health care kind and opportunity helps explain health inequalities. Barriers to medical care approach includes lack of benefits in insurance, cost in financial care, lack of instruction, geographical inequalities, literacy in health, discrimination, language inequality, socio-cultural assumption in assumption to life and use of care. The present economic situation may lead to increase in health inequalities by decline of social element in health, especially to those who have decreased accomplishments and savings. The loss of employment that will lead to difficult lifest yle and living conditions. Unemployment or career insecurity promote an increased stress level and health detrimental behaviours. The European countries is devoted to decreasing disparities in connection medical care and health result. The European states member have formed unified approach associating policies in education, environment and economic development. The European Commission had adopted a policy recently outlining strategic access to address medical disparities. The intention is to give support to the national regional and local government and other agencies to tackle medical disparities more efficiently. These strategies seek to increase awareness about the need to shortened medical inequalities and to contribute a framework for work among countries and stakeholders. Education and Training. Education and training can help inequalities from among the tribal groups and white people for instance taking care of patients can me be enhance through gathering and reporting significant data on patients education, ethnicity or race can decrease inequality by assimilating cultural analysis or education into the medical professions teaching or trainings, and the research can help in improving the health result through understanding sources of inequalities and encouraging interference. These interventions can lead in eliminating health care inequalities and provide initiative through determining quality development and creating inequalities solution. Like for example in academic medicine in United States had numerous significant roles in the society which includes administering special and health services, providing care for the uninsured and for the poor, cultivating medical professional through education and engaging in research. Respite Care. Aging population contributes to the increasing demand of medical care and health services with concurrence of greater difficulty of having lifelong diseases and retirements from the workforce. In order to meet the health care needs of the patients the human resource of the department of health promotes a scope of action through grant, payment and other program approach to expand and enhance the essential responsibility or care in the workforce, supporting physicians to indulge and to continue practicing their filed in the primary care, making complete physician’s service, managers, integrating the health workers in the community to health care delivery system, promoting efficient teams or groups of medical professionals and other specialists, strengthening health professionals competencies. These strategies will help diminish inequalities and help improve the health condition of the population and to augment the resources. Tax benefits and payment to caregivers. The Affordable Care Act of 2010 in the United States rise approach to care, generate more affordable health insurance, enhance Medicare and assure that people have more authority and security that medical or health insurance will be possible whenever needed. This act access to expand medical aid for families or adults that have low earnings. The human and health services in the US is bound for enforcing provisions to widen coverage, prevention, enhance the quality of health care services and patient reaction towards health care settings, assure safety of the patient, improve proficiency and liability and to work across in achieving a high valued health care. Business regulations combining work and care giving. Proponent of additional reforms recognize that they are lower than choice public approach. Additional reforms cannot be realise in a universal scope, greatly diminish administrative costs. The major advantage claimed for additional reforms is political growth. Minimising the reconstitution of the delivery of health care can promote the political chance of achievement. Health care regulations will provide high quality care, distinguished care can lead to high health aid. The need to freedom of preferred medical care, that is to control their choices in health care. Cares are affordable and Citisens will share the health benefits of care. Financial support and provision of pension credits for care giving. On top of inequality lots of employed or poor working individuals who have connection, but can’t manage to pay for occupation insurance. In order to anticipate the event for development it is essential to understand the concepts of insurance. Employer plan are only beneficial to those employee covered with the plan. For example, in Canada the old age security benefits is important in providing monthly pension once the person reached the required age. This is created in order to provide individual who are not designated to a pension with a yearly compensation during the definitive retirement age. Another plan is the CPP in Canada wherein it provides retirement premium for those that afford to the plan by paid occupation, this plan also grant benefits for disability and other health benefits. The diversity in caregiving rapport and employment chances is that numbers of reconstitutes may be needed to answer insurance issues or pensions issues in a broad manner. Conclusion Health inequalities negatively affect the population who have experienced higher difficulty to health on the ground of their gender identity, religion, racial or ethnic group, age, socioeconomic status, mental health, physical disability, geographical location and other factors that is linked to discrimination. Decreasing inequalities in health will give a chance for everyone to leave an improved and healthy life. Ad in order to achieve this the government must ensure a vita focus on communities that are greater risk. Minimise inequalities in approach to health care quality. Improve the prevention capacity workforce to identify and address inequalities. Support the research in order to identify efficient strategies to reduce inequalities in health. Assimilate and collect data in order to identify and address inequalities. And also the government can use the data in order to identify those population that are the greatest risk and to work with the community in implementing programs an d policies that addresses high preferences. Improve collaboration, designation and convenience for inviting leaders in the community in prevention. And enhance privacy guaranteed medical data compilation for population that is underserved to help in improving policies and programs. For the business owners and employers, they can provide scope in workplace avoidance like precautionary screenings. They can partner with resources in locality like libraries in enhancing employee’s efficiency and to select reliable information’s in health. For clinicians, insurers they can raise the communication and cultural proficiency of medical providers. Hire and train more competent staff form marginalised ethnic and racial minorities and those people with disabilities. Enhance regulation in quality of care. For universities and learning centres they can plan research in identifying new efficient policies and program mediation to decrease health inequalities. Established and implement techniques in order to reduce physical, health and conditions in the environment that may affect the absenteeism. For families they can participate in community achievement. Use the resources in the community to enhance their ability in reading, understanding and using the medical information. References: (www.ama-asn.org/resources/doc/ethics/ceja-2a09.pdf, n.d.) (www.content.healthaffairs.org/content/21/5/90.long, n.d.) (www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx/topicid, n.d.) (www.hhs.gov/strategic-plan/health-workforce.html, n.d.) (www.ncbi.nlm.nih.gov/pmc/articles/PMC1071163, n.d.) (www.rnzcgp.org.nz/assets/documents/standards-policy/health-inequities-position-statement.pdf, n.d.) (www.surgeongeneral.gov/initiatives/prevention/strategy/elimination-of-helth-disparities.html, n.d.) (www.uptodate.com/contents/literacy-and-patient-care, n.d.)

Aims of 19th Century Imperialism :: Imperialism

What were the aims of the 19th century imperial countries and how successful were they in achieving these aims. Imperialism could be defined as a policy of a country of gaining new territories and establishing nation’s dominance of political, economic, and social life of another territories or countries. This policy was the main trend in the global politics in the end of the 18th and beginning of the 19th centuries. The main countries involved in the imperialism were such major European countries as France, Great Britain, Germany, Russia, Italy and, in addition to that, the developing United States of America. The events that took place at that period of time could be described as a competition between the most powerful countries of the world, with the aim of conquering new territories, expanding political power and gaining prestige, getting economical profits with the new overseas resources and possibilities of transportation, and many other social factors, such as spreading Christianity and culture. There was a very positive influence on imperialistic countries in the near-term outloo k, as in the most cases their aims were achieved, but taking into account the events that followed the period of the burst of imperialism, e.g. two World Wars, it can be noticed that the total cost of the imperialistic era was very high for those countries. One of the main aims of imperialistic countries of that period was expansion of their territorial possessions. In general, the wishes of imperialistic countries to expand are caused by two types of their needs. In the first case, which is represented best by the Unites States and Russian Empire, the main accent was made on gaining new territories located close to their borders, so that the territory of the country itself became bigger. Both countries acquired huge contiguous tracts of land, which were usually empty of populations expect of some small groups of aborigines. For instance, Russia did that with territories in China and Persia, the US expanded tremendously to the west and south seizing former Mexican provinces (e. Aims of 19th Century Imperialism :: Imperialism What were the aims of the 19th century imperial countries and how successful were they in achieving these aims. Imperialism could be defined as a policy of a country of gaining new territories and establishing nation’s dominance of political, economic, and social life of another territories or countries. This policy was the main trend in the global politics in the end of the 18th and beginning of the 19th centuries. The main countries involved in the imperialism were such major European countries as France, Great Britain, Germany, Russia, Italy and, in addition to that, the developing United States of America. The events that took place at that period of time could be described as a competition between the most powerful countries of the world, with the aim of conquering new territories, expanding political power and gaining prestige, getting economical profits with the new overseas resources and possibilities of transportation, and many other social factors, such as spreading Christianity and culture. There was a very positive influence on imperialistic countries in the near-term outloo k, as in the most cases their aims were achieved, but taking into account the events that followed the period of the burst of imperialism, e.g. two World Wars, it can be noticed that the total cost of the imperialistic era was very high for those countries. One of the main aims of imperialistic countries of that period was expansion of their territorial possessions. In general, the wishes of imperialistic countries to expand are caused by two types of their needs. In the first case, which is represented best by the Unites States and Russian Empire, the main accent was made on gaining new territories located close to their borders, so that the territory of the country itself became bigger. Both countries acquired huge contiguous tracts of land, which were usually empty of populations expect of some small groups of aborigines. For instance, Russia did that with territories in China and Persia, the US expanded tremendously to the west and south seizing former Mexican provinces (e.

Iodex Case Essay

Ads appeals help convey the brand positioning to its target markets. Brand managers have a choice between two broad appeals-Hard & Soft. While they use both according to the market dynamics, thematic campaigns need soft appeals. Within Soft appeals most frequently used are Humor, Slice of Life and Testimonial. Fear, Agony, Subliminal, sex and abrasive are less utilized locally. Looking at the most advertised category-Telecom-spending nearly Rs.7 b in 2009-10, we notice Ufone using humor right from the beginning. They have attained no.3 posItion after Telenor and Mobilink with a long battle.. Brand has created a strong identity through its consistent characters and popular persona in the last few years. With the highest SOS in its category-Rs.1.9 b in 2010-the brand has not changed its appeal and seemingly following the Law of Consistency brilliantly. Mobilink and Telenor have stuck mostly with Slice of Life appeals. Wand has lately been re-activated changing its agency to O&M with greater focus on re-branding, Glow.lising youth as its core target, the brand is adhering to Metaphoric marketing with inspirational appeal to its segmentiong is sticking to Slice of Life emotional appeals in most of its thematic campaigns targeting the lower pre-paid segment. Its latest Mini bus Karachi campaign has created significant visibility with matching BTL activities. The personal care market is dominated by Testimonial appeal and is the most frequently used phenomenon in this sector. Mega brands-Lux,Veet,Paritene & H&S-aII showing glamorous Indian Icons with great fanfare Katrina, Kareena and Shilpa zooming with their magic helping the brands attain market leadership.Sunsilk while trying to imbibe the brand with an international look, is using some foreign experts but with little sparkle Lately,Clear has also joined the race with ShahidKapoor. Locally Iman Ali is being very successfully exploited for Jofa lawns and eclipsed Vanieeza Ahmed V9 and Kareena in Firdous Textile campaigns. In the detergent market, we again notice abundance of Slice of life across the board by Surf, Ariel and Brite. Very recently advertisers are also experimenting wth subliminal appeals using Iman Ali in Kashmir banaspati and QMobile.Prevoisly Magnum did it gorgeously in their TVCs. Interestingly pharma OTC brands-Strepsils &Dispirin from RB and Panadol of GSK have mostly resorted to Slice of life instead of agony appeal alone or a combination. lodex is now contemplating to push the market for its new white gel in tube after daunting campaigns from Moove and Volteren using a Slice of Life and agony mix. Brand manager is aware of the fact that lodex used humor successfully in the lndian market few years back.

JAPANESE DEREGULATION essays

JAPANESE DEREGULATION essays JAPAN'S "BIG BANG" FINANCIAL DEREGULATION: IMPLICATIONS FOR REGULATORY AND SUPERVISORY POLICY Former Prime Minister Ryutaro Hashimoto announced that government would undertake an extensive deregulation of Japan's financial system by 2001- a proposal likened by senior officials to the "Big Bang" financial deregulation in the United Kingdom more than a decade ago. The exact nature of these reforms, the timetable for implementation, and indeed whether the reforms will be as sweeping as promised, is still uncertain. The fundamental changes proposed, even were they to greatly benefit the Japanese economy as a whole, would necessarily entail losers as well as winners. And the potential losers, at present protected (by regulation) from market competition in Japan's compartmentalized financial-services industry, are likely to vigorously oppose change. Financial deregulation in Japan has been on the agenda for many years, proceeding only gradually, and some skeptics argue that a sense of deja vu surrounds the present push for deregulation as well. Japan's financial system, however, is at a juncture today which is not comparable to any other episode during the past 45 years. Stress in the Japanese financial system, especially failure to quickly resolve the non-performing loan problem, continues to hold back the economy and has stagnated a large part of the real estate market. And the shortcomings of the existing regulatory and supervisory structure, pit against vastly different financial institutions (and markets) than just 15 years ago, is readily apparent. Market forces and competition among financial institutions make the existing financial structure incompatible with Japan's regulatory and supervisory structure. For these conflicts to be resolved, reform is necessary. Hence, economic as well as political pressure for fundamental reform will continue even if the present wave of popular opinion against Japan's financial institutions a...

Yahoo Case Analysis Example

Yahoo Case Analysis Example Yahoo Case Analysis – Case Study Example Yahoo case analysis Yahoo!’s Strategy and its Transition under the Different CEO’s Yahoo!’s original strategy was to capitalize on advertisement revenues for its income and profitability. This implied attraction and retention of advertisers through maintaining an audience base that the advertisers would target. The strategy experienced multiple transitions under different CEO’s but with the aims of sustaining profitability and value to investors. Semel replaced Koogle as the company’s chief executive and changed the strategy to target diversified sources of revenues that included job search services and music services. Acquisition of firms that offered this services became part of the strategy that also included development of the company’s own search engine. With the appointment of Bartz, Yahoo!’s strategy shifted to managerial efficiency and content quality in which reshuffles and employee turnover occurred. Transition in strategy al so occurred under Mayer with focus on employees’ morale, quality content, and innovation. These changes in strategy have however focused on ensuring profitability and satisfaction of the company’s investors. Marissa’s Initiatives for Configuring Yahoo, Remaining Challenges and Analysis of Success PossibilityMarissa Mayer has initiated diversified changes in her bid to configure Yahoo! She has offered employees new phones and free services at the cafeteria in an attempt to boost employees’ morale. She has also changed Yahoo!’s web page and brought in new talent for quality improvements. She has also changed the organization’s human resource tradition of working from home and required all employees to work from the company’s offices. Mayer has succeeded in reviving the company and the remaining challenges are need for sustainability and need for improvements. Based on her experience with a competing firm and the success that she has mad e, since previous executives failed to attain this, she is likely to succeed in ensuring sustainability and improvement in the firm’s revenue, investors’ satisfaction, and customers’ base.

American Airlines Flight 1420 Research Paper Example | Topics and Well Written Essays - 1000 words

American Airlines Flight 1420 - Research Paper Example , underscore several key human factor failures and investigate how each of them generated some other failures by that creating a chain of errors that finally materialized to the accident. We shall address safety recommendations that would prove useful in the air travel industry. The findings regarding the accident of the McDonnell Douglas DC-9-82 (MD-82), N215AA reveal a situation that featured 2 flight crew members. It involved four flight attendants and 139 passengers (Aircraft accident report, 2001). The death toll hit 11, a tally that featured the captain and ten passengers. There were serious and minor injuries featuring 105 passengers, the first officer, and flight attendants. 24 passengers sustained no injuries (Aircraft accident report, 2001). The plane suffered destruction from impact forces plus post-crash fire (Aircraft accident report, 2001). Details regarding the crew operating American Airlines flight 1420 affirm that the captain and first officer were certified and qualified under the federal and company requirements. They were medically fit to conduct the flight with no tangible evidence of pre-existing conditions that would have adversely altered their performance. They were placed in charge of an equipped, certified and well-maintained aircraft with no evidence to suggest pre-existing failures of the engine and the entire system (Aircraft accident report, 2001). All decisions and outcomes were thus dependent on the flight crew soon after the departure. The accident was prompted partly by human mishap.The findings suggest that the initial decision to descend into the terminal area was marred by an approaching thunderstorm. However, the crew were rational enough to imagine that they would reach that particular area before the thunderstorm (Aircraft accident report, 2001). The weather factor poses a potential threat to the safety of the entire flight. But decisions regarding a last minute change of course of action would only happen when there is

Basing Nursing Practice on Evidence Article Example | Topics and Well Written Essays - 500 words

Basing Nursing Practice on Evidence - Article Example As a result, the patient presents his or her individual encounters, preferences, and special concerns, is the role of the clinician to cater to the patient’s anticipations and values. Evidence alone does not settle on the caregiving decisions yet it supports the overall caregiving process. Difference between EBP and research is their differing purposes. EBP assesses proof alongside a range to pinpoint the strongest and paramount proof to guide caregiving practices within an organizational environment and with a particular patient demographic (Agency for Healthcare and Research Quality, 2013). On the other hand, research produces new knowledge inside the wider scientific world to generate information that is simplified past the research sample. Research largely has strict controls over extraneous variables to offer confidence that its findings came about because of clear interventions and not coincidence. EBP interventions have less tight controls and more flexible procedures than research. As a result, information gathered through EBP interventions might not be fast cycle and entail differing resources. Lastly, research employs a methodology, either quantitative or qualitative, to generate new knowledge. In contrast, EBP such as for and applies the finest medical proo f frequently acquired from research and dedicated to creating sound caregiving decisions (Kernan et al., 2014). Nurses do not use evidence-based findings because of their lack of knowledge, low access to data, and insufficient organizational support among their priorities. Recent findings show that nurses that are more knowledgeable are inclined to be bolder in using evidence-based findings in their practices (Fitzsimons & Cooper, 2012). At the same time, the same findings showed that nurses employed in caregiving organizations for longer periods were less