Suggest an appropriate brand name for each of the following goods. Defend your choices.

a.Laundry detersive. b.Sports car. c.Scooter. d.Jeans. e.Outdoor boots. f.Pizza. g.Fresh-fruit drink. As a marketer, what steps would you take to build stone trueness to three of the above crops. Answer: Before to energize a brand discern for any goods, we have initiative to know some informations intimately branding and brand invoke. The American marketing association defines a brand as a puddle, term, sign, symbol or invention or combination of these, see to identify the goods or work of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing) A brand imparts a limited set of features, benefits and services to buyers. It is a mark, a tangible emblem, which says something well-nigh the product. The best brands, for example often convey a warrantee of quality. A brand can toss up to 6 levels of meaning: Attributes, Benefits, Values, Culture, Personality, and User. Finding the best brand elev ate is a difficult task. It begins with a careful review of the product and its benefits, the lead market and proposed marketing strategies. Desirable qualities for a brand designate include the following: 1.It should suggest something active the products benefits and qualities. Ex: oasis (a shut away fruit drink). 2.It should be easy to pronounce, signalise and remember.

3.The brand pick out should be distinctive. Ex: shell, KODAK, Virgin. 4.The puddle should translate easily and meaningfully into orthogonal languages. 5.It should capable of fitting and legal protection, a brand name cannot be registered if it infringes on existi ng brand name. After this information I thi! nk that it is to defend any choice of the brand name: a.Laundry detergent: MY-FOAM This brand name is easy to pronounce and suggest something about the benefits... If you want to get a full essay, swan it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay