'Global Enterprise & Competition'

'INTRODUCTION\nThe restaurant industry is whizz of the largest sectors in the joined States economy and is project to be among those with the largest festering by 2020. Companies in this industry sustain restaurants and other eat places in many a(prenominal) levels, including full- portion restaurants (FSR), quick- supporter restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, tack togethered by Howard Leventhal, was the multi-unit restaurant with a popular cooking stove of 3,500 cafes that builds soup, salad, and sandwich into a $10 meg business. From 2011, Mia Foster has sour the next chief operating officer of Levendary Café for building a multi-national steel in a lieu that Levendarys theater(prenominal) business was or so tapped out. For helping her in management, Levendary Café organized by formal social system grouping by function (Exhibit 1).\nIn 2008, as the fall growth in domestic, Levendary decided to ship mainland China market p lace after researching opportunities in China. And the impudently chief executive officer Mia Foster found some problems with China operations.\n\nMAIN QUESTIONS\n app arent movement 1. What is a Multi-unit eating house (MuR) Business? How queen-size is it? Is it a consolidated or garbled industry? What are its economics?\n exercise 1:\nMulti-unit eating house (MuR) might be known as a orbit of the same brand restaurants that are regain in many different locations let in inside or outside the home country. It was generally reason into these industry segments:\n curio establishments: primarily served snacks and beverages below 5$ resembling Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick table service restaurants: was usually called spendthrift food, provided riposte or drive-through service with average tickets amid $4 and $10 (McDonalds, Taco campana and Wendys).\n Casual eat: offered table service for dinner entrees priced amongst $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine eat concepts like compassions Chris and capital Grille featu... '