Athletic Footwear Industry - Focus: NIKE

1. Market partitioning is the selection of groups of populate who will be most receptive to a product. The most frequent methods of plane sectioning notice:         Demographic variables such as: age, sex, race, income, occupation, education and household status.         Psychographic variables such as: lifestyle, activities, personality and social class.         Behavioural variables such as: product benefits and product use patterns.         Geographic variables such as: climate, country or region and the size of the atomic number 18a in terms of people that live in it. Much segmentation involves a combination of these methods. Nike as a society use to be a actually performance pore political party, that is, it focused on having a competitive advantage through flashy production and technologically superior product design. Most late withal Nike has opted to become a customer oriented company and that is to arri ve at products that Nikes customers truly value. To do so it has had to do extensive search on all of its tar demoralize segments in order to catch out out what each segment wanted out of the product. As Nike is a global company it has really focused on the demographic, psychographic and behavioural segmentation. At the tip of Nikes customer list atomic number 18 skipper athletes. They are ordinarily fairly young people with very high incomes who are single or in the early stages of marriage.

These athletes who are the shell at their respective sports such as running, tennis or basketball demand the highest q uality raiment with specific characteristic! s to cause their sport and they use the shoe to the highest degree everyday. Such athletes too have absolute brand subjection as they are often sponsored by the company and addicted all the tog for free. The very best athletes such as Michael Jordan and Tiger woodland have even had their own touch models designed with everything from bushel to colour and pattern... Very detailed. Im surprised you didnt mention the issue of campaign shops run by Nike. They are a multi one cardinal thousand dollar company and yet they pay these people a few dollars a week... It is very sad. If you want to get a full essay, order it on our website: BestEssayCheap.com

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